Good Money Brand Identity 2023

Description

This vibrant image displays a large outdoor billboard installation covered in bold, colourful graphic posters created for the Good Money brand identity project. The wheatpaste posters feature striking yellow, red, purple, and green illustrations with surreal motifs, including expressive blue figures, hands, and abstract patterns. Large sans-serif typography spells out the brand name across multiple panels in high-contrast colours. The installation is mounted on a dark wooden construction fence outdoors, with sparse green weeds growing along the base.

Style

Horizontal, Commercial, Saturated, Graphic

Techniques

Typography, Spray paint / graffiti

Industries

Banking

Color

Background

Street

Context

Out of Home (OOH)