ProjectBrand Identity

Brand Identity 2023
Associated creatives
Tags
Description
This image showcases a series of outdoor advertising posters for the brand Gogo mounted on an urban wall. The display features vibrant food photography, including a bowl of fried bites, a poster with the text Take a bao against a soft pink background, and a close-up image of hands assembling a bao bun. The background consists of a weathered concrete wall with graffiti visible above the posters and scattered debris on the cobblestone ground below. Natural daylight illuminates the scene, highlighting the varied pastel colour palette and graphic layouts of the brand identity project.
Style
Horizontal, Commercial, Warm, Clean
Industries
Fast Food
Color
Pure White (40%)
Blush (30%)
Lemon (30%)
Background
Street
Context
Out of Home (OOH)