Adidas: Go Beyond the Grey
Brand
Date
Oct 2026
Description
Adidas presents 'Go Beyond the Grey', a fashion campaign that highlights the versatility of its latest athletic apparel and signature sneakers. Captured through a mix of dynamic urban environments and studio setups, the film leans into a raw, high-energy aesthetic to showcase its performance wear. Directed and photographed by Sabrina Rynas, the project utilizes rapid editing and candid movement to capture the fluidity of sport and street style. The visual execution incorporates live-action techniques and natural lighting to emphasize the textured details of the wardrobe and architectural backdrops featured throughout.
Style
Editorial, Vertical, Commercial
Industries
Sportswear
Color
Pure White
Jet Black
Navy
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
Michele KhoueisCommunications Manager
Sonia NabihBrand Manager
Hanya AbdelzaherBrand Manager
BMB AgencyAdvertising Agency
Matt BonnyManaging Partner
Dave BeattieCreative Director
Rowena Jeffreys-JonesHead of Production
Bel JanuaryAgency Producer
electriclimeProduction
Sabrina RynasPhotographer
Sabrina RynasDirector
Jumana RadiExecutive Producer
Lora BrugioliProducer
Malak EdrisProduction Manager
Hayal UsmanCoordinator
Anastasiia ZatsepinaProduction Assistant
Hashem Al ReyashiLocation Manager
Vasil BozhilovStylist
Kim NourHair and Makeup
BatistaProp Master
Ramesh Nepali1st AC
Quasim Film ProductionsEquipment
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