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Brand
Adidas
ProjectGo Beyond the Grey

Adidas Go Beyond the Grey 2026

Associated creatives

Michele Khoueis
Michele KhoueisCommunications Manager
Sonia Nabih
Sonia NabihBrand Manager
Hanya Abdelzaher
Hanya AbdelzaherBrand Manager
BMB Agency
BMB AgencyAdvertising Agency
Matt Bonny
Matt BonnyManaging Partner
Dave Beattie
Dave BeattieCreative Director
Rowena Jeffreys-Jones
Rowena Jeffreys-JonesHead of Production
Bel January
Bel JanuaryAgency Producer
electriclime
electriclimeProduction
Sabrina Rynas
Sabrina RynasPhotographer
Sabrina Rynas
Sabrina RynasDirector
Jumana Radi
Jumana RadiExecutive Producer
Lora Brugioli
Lora BrugioliProducer
Malak Edris
Malak EdrisProduction Manager
Hayal Usman
Hayal UsmanCoordinator
Anastasiia Zatsepina
Anastasiia ZatsepinaProduction Assistant
Hashem Al Reyashi
Hashem Al ReyashiLocation Manager
Vasil Bozhilov
Vasil BozhilovStylist
Kim Nour
Kim NourHair and Makeup
Batista
BatistaProp Master
Ramesh Nepali
Ramesh Nepali1st AC
Quasim Film Productions
Quasim Film ProductionsEquipment

Tags

adidas sneakerssneakersadidasadidas apparelapparelstriped sockssocks

Description

This fashion campaign video for Adidas titled Go Beyond the Grey showcases models styling athletic apparel, striped socks, and signature sneakers across dynamic urban and studio settings. The video features rapid cuts of footwear details, bicycle riding, and creative styling against textured architectural backdrops. Natural lighting and candid movements emphasize the energetic performance wear throughout the sequence.