Gift of Life
Hero Gum - Case Study
Brand
ProjectHero Gum - Case Study
Date
Jun 2026
Description
Gift of Life presents this case study video detailing the initiative behind Hero Gum, a campaign focused on increasing blood marrow donor registration. The documentary-style feature weaves together archival footage with interview segments starring founder Jay A. Feinberg. Produced by Omnicom Studios with creative contributions from Omnicom Production and animation by Unsaid Studio, the piece utilizes live-action technique and motion graphics. The visual execution leans into a warm, clean aesthetic, captured within a modern living space setting.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Slow motion
Industries
Charitable Organisations
Color
Burnt Orange
Navy
Background
Living Room
Context
Brand Film / Corporate Video
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