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Brand
Gift of Life
ProjectHero Gum - Case Study

Gift of Life Hero Gum - Case Study 2026

Associated creatives

Omnicom Production
Omnicom ProductionAgency / Creative
Unsaid Studio
Unsaid StudioAnimation
Omnicom Studios
Omnicom StudiosProduction
Magdalene Soule
Magdalene SoulePR

Tags

man sitting on orange couchman speaking in interviewman wearing glassesman in polo shirtorange couchliving room setting

Description

This video case study for Gift of Life presents the initiative behind Hero Gum, highlighting innovative approaches to blood marrow donor registration. The piece features archival and interview footage of founder Jay A. Feinberg discussing the registry process while seated in a modern living space with warm lighting and an orange sofa. Created by Omnicom Production and Unsaid Studio, the video combines documentary style with motion graphics to communicate its message effectively.