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Gewu

Brand Identity
Brand
Gewu
ProjectBrand Identity
Date

Nov 2024

Description

The brand identity project for Gewu establishes a clean, minimalist visual language centered on overlapping circular gradients and refined serif typography. The system integrates tactile editorial elements with digital assets, employing a consistent palette of muted pastels and layered, translucent forms to create a contemporary aesthetic. Across environmental outdoor displays and print collateral, the design emphasizes structural clarity and rhythmic composition. Developed by Mirage, the project encompasses a comprehensive suite of brand touchpoints, ranging from web interface mockups and typography specimen booklets to corporate apparel. The execution balances vector-based precision with textured paper finishes, ensuring a cohesive application of the brand wordmark across varied media.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Associated creatives

Mirage
MirageGraphic Design
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