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Brand
Gewu
ProjectBrand Identity
Billboard displaying the Gewu brand identity featuring a triangle of happiness design on a building exterior

Gewu Brand Identity 2024

Associated creatives

Mirage
MirageGraphic Design

Tags

gewu billboardgewu brand identitybrand identity billboardbillboard displayadvertising poster

Description

An outdoor advertising display for the brand Gewu showcases a prominent vertical billboard mounted on a large building exterior. The poster features centered serif typography reading The triangle of happiness above a stylized concentric arch graphic and the Gewu logo. The surrounding architecture includes large glass windows and panels below a grid of repetitive windows on the upper facade. Natural daylight illuminates the exterior scene, highlighting the clean graphic design composition against the structured urban backdrop.