Mimacom
Brand Identity
Brand
ProjectBrand Identity
Date
May 2023
Description
The Mimacom brand identity project establishes a visual language for the software firm, utilizing a high-contrast palette of blue, yellow, and magenta against dark charcoal and white backdrops. The design system features dynamic, interconnected lines reminiscent of transit maps to signify connectivity and digital progression. Executed with a minimalist aesthetic, the identity spans large-scale outdoor billboards and digital interface design. Graphic design was led by Mirage, who developed a clean, precise typography system and vector-based assets that anchor the brand across both physical and digital touchpoints.
Style
Horizontal, Commercial, Minimalist, Clean
Techniques
Typography
Industries
Apps & Digital Platforms
Color
Pure White
Associated creatives
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