Rouvia

Nov 2022

Rouvia’s brand identity centers on a minimalist graphic language, connecting freight forwarding services with a structured visual system. The design utilizes a palette of bold reds, navy blues, and clean neutrals, anchored by recurring geometric line art and directional arrow motifs that suggest network pathways. The project demonstrates the application of this identity across varied commercial touchpoints. Implementation includes environmental outdoor billboards and posters, tactile printed stationery, and structured product packaging. These elements feature typographic layouts that prioritize clarity and clean geometry, further supported by 3D renders that highlight the system's scalability. Graphic design by Mirage.

Horizontal, Commercial, Clean