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TiHive

Brand Identity
Brand
Date

Jul 2022

Description

TiHive establishes its market presence with a comprehensive brand identity system designed by Mirage. The visual language centers on a minimalist aesthetic, utilizing a palette of deep gradients against dark textures to house bold white typography. This identity extends across varied touchpoints, from corporate collateral to outdoor advertising. The project incorporates clean vector graphics and specific gradient transitions that bridge professional technology branding with minimalist design sensibilities. Specimens within the identity guide highlight a focus on technical clarity, featuring specialized symbology and modern letterforms. Real-world applications, including billboard placements and physical corporate badges, demonstrate the scalability of the system across both digital and print environments.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Apps & Digital Platforms

Color
Jet Black
Context

Brand Film / Corporate Video

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