Genie & Wahnsinn

Sep 2021

Genie & Wahnsinn’s brand identity project centers on a high-contrast visual language defined by bold typography and a striking yellow-and-black color palette. The system, developed by graphic designer Lukas Diemling, balances minimalist layouts with oversized graphic symbols to establish a distinct corporate presence. Collateral across the identity suite spans stationery, promotional cards, and textile applications, including tote bags. The execution relies on clean, geometric arrangements and matte textures to maintain a professional aesthetic across both print and physical media. The project leans into a minimalist graphic design approach, utilizing vector-based typographic forms to create consistent, high-impact brand touchpoints.

Horizontal, Commercial, Clean, Graphic

Typography