Genie & Wahnsinn: Brand Identity
Brand
Date
Sep 2021
Description
Genie & Wahnsinn introduces a refreshed brand identity defined by bold, high-contrast typography and a distinct yellow and black palette. This graphic design project, created by Lukas Diemling, extends across a range of professional collateral including stationery, promotional cards, and textile applications. The execution relies on minimalist layouts and oversized graphic symbols, such as ampersands and exclamation marks, to establish a recognizable visual language. By balancing matte textures with precise typography, the identity maintains a clean, commercial aesthetic that functions consistently across both print media and physical merchandise.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Typography
Color
Golden Yellow
Jet Black
Associated creatives
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