Ladler

Dec 2023

The Ladler Brand Identity project establishes a cohesive visual language for the curling equipment manufacturer, bridging industrial heritage with contemporary graphic design. Developed by Lukas Diemling, the identity system leverages bold sans-serif typography and a high-contrast color palette of red, blue, and black to organize product tiers and technical specifications. The execution leans into a minimalist editorial aesthetic, characterized by clean layouts and precise typographic hierarchies. Photography plays a central role in the brand’s presentation, documenting the manufacturing process and the physical product line—such as the 8000 series and Kombi 22—through a mix of natural light and studio compositions. By combining tactile textures like concrete and wood with modern 3D rendering and graphic design, the project creates a functional yet striking visual system that spans across packaging, web interfaces, and print collateral.

Horizontal, Commercial

Typography

Advertising Campaign