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Bens Bier double IPA beer bottle and broken glass shards splashing on white
Top-down flat lay of multiple dark glass beer bottles with bold white typography labels arranged in a pattern on white surface.
Close-up of a white t-shirt featuring black printed text branding for Bens Bier with descriptive brand narrative.
Two white business cards displaying bold black typography for Bens Bier against a solid black background.
Person wearing a white t-shirt with Bens Bier printed vertically on the back against a seamless white studio background.
Bens Bier double IPA beer bottle and broken glass shards splashing on white
Top-down flat lay of multiple dark glass beer bottles with bold white typography labels arranged in a pattern on white surface.
Close-up of a white t-shirt featuring black printed text branding for Bens Bier with descriptive brand narrative.

Bens Bier Brand Identity 2021

About

Bens Bier presents a comprehensive brand identity system centered on a minimalist aesthetic and stark monochrome palette. The project spans product packaging, custom apparel, and business collateral, anchored by bold, high-contrast typography. Lukas Diemling led the graphic design, while Felix Werinos and Lukas Diemling collaborated on the photography. The visual execution utilizes high-speed freeze techniques and crisp studio lighting to emphasize product clarity and the clean, consistent application of brand elements across diverse media.

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