Genie & Wahnsinn Brand Identity 2021

Description

Brand identity project by Lukas Diemling for Genie & Wahnsinn featuring a striking yellow fabric tote bag and matching textile surface. Bold black typographic symbols, specifically an ampersand and exclamation mark, dominate the design across both items. The composition is split vertically, showcasing a textured yellow fabric swatch on the left and a hand holding the printed tote bag against a neutral grey background on the right. Clean studio lighting highlights the natural folds and texture of the cotton fabric.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Color

Background

Grey Seamless

Context

E-commerce / Product