Generaxion

Feb 2021

Generaxion’s brand identity project centers on a modular visual system defined by bold, monochromatic vector graphics and a vibrant, high-contrast palette. Developed by Heydays with strategy from Henrik Hyldgaard, the work explores a minimalist aesthetic that bridges tactile print applications and fluid motion design. The project spans a diverse range of deliverables, including physical stationery, branded merchandise, and architectural signage. A central feature of the identity is an abstract, geometric emblem that morphs dynamically through interactive motion graphics, demonstrating a flexible and scalable approach to corporate branding. Techniques including clean typography and rhythmic animation are used to maintain visual consistency across digital interfaces and static assets. The presentation highlights a structured, grid-based approach to graphic design that emphasizes precise form and clear, minimalist composition.

Horizontal, Commercial, Minimalist

Brand Film / Corporate Video