Carrot

Feb 2022

Carrot’s brand identity project establishes a cohesive visual language across both physical and digital touchpoints. The design system utilizes a palette of vibrant yellows, olive greens, and burnt oranges, anchoring the brand in a bold, high-contrast aesthetic that incorporates minimalist graphic silhouettes and clean serif typography. This systematic approach to branding extends to packaging, signage, and collateral, maintaining a consistent minimalist look across various applications. Developed by Heydays and Goods, the identity leans into precise vector shapes and rhythmic motion graphics to translate complex sorting and sustainability themes into accessible visual communication. Photography by Hinda Fahre captures these elements in diverse settings, ranging from controlled studio environments with flat lighting to outdoor architectural installations. The work emphasizes structural clarity and strong color blocking to define the brand’s visual presence.

Horizontal, Commercial, Clean

Advertising Campaign