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BrandGeneraxion
ProjectBrand Identity
Three colorful tote bags in green, blue, and orange with bold black geometric graphics arranged on a dark background.

Generaxion Brand Identity 2021

Associated creatives

Heydays
HeydaysGraphic Design
Henrik Hyldgaard
Henrik HyldgaardStrategy

Tags

three tote bagstote bagsgreen tote bagblue tote bagorange tote bagcanvas bagsblack geometric graphicsbranded tote bags

Description

Three colorful canvas tote bags in green, blue, and orange are arranged diagonally across a dark, matte surface. Each bag features a bold, black abstract geometric graphic centrally placed on the front, accompanied by small branding text near the bottom corner. The lighting is clean and even, highlighting the fabric texture and saturated color palette of the merchandise. This project showcases the visual brand identity developed for Generaxion, incorporating graphic design by Heydays and strategy by Henrik Hyldgaard.

Style

Horizontal, Commercial, Clean, Minimalist

Color

Forest Green (30%)
Royal Blue (30%)
Burnt Orange (30%)

Background

Black Seamless

Context

Advertising Campaign