Limón

Mar 2021

Limón’s brand identity project establishes a visual language centered on high-contrast palettes and minimalist structural details. The execution leans into vibrant yellow and deep green tones, applied across custom packaging and signage to define the brand’s food and beverage retail environment. The aesthetic is marked by clean, modern lines and a deliberate use of natural light that emphasizes tactile surfaces and matte finishes. Creative development for the project features photography by Einar Aslaksen, with interior design from OMHU. Graphic design and brand identity development were led by Goods and Heydays, ensuring a cohesive presentation across environmental signage, product photography, and retail collateral.

Horizontal, Commercial, Clean

Natural light

Advertising Campaign