Limón: Brand Identity

Mar 2021

Limón’s brand identity project establishes a visual language centered on a high-contrast palette of vibrant yellow and deep green. The system applies this aesthetic across packaging, signage, and interior design to create a unified commercial presence. Clean typography and modernist layouts define the application, with photography emphasizing tactile surfaces and natural light to anchor the brand's graphic elements. The project features graphic design contributions from Goods and Heydays, with interior design by OMHU. Photography by Einar Aslaksen captures the application across various touchpoints, including store signage and product packaging, leaning into a clean, minimalist aesthetic.

Horizontal, Commercial, Clean

Natural light

Advertising Campaign