Gant
Lookbook S/S 24
Brand
ProjectLookbook S/S 24
Date
Aug 2024
Description
Gant presents its S/S 24 menswear lookbook, capturing a relaxed approach to seasonal dressing. Through a series of clean, studio-based portraits, the collection highlights lightweight knits, layered plaid shirts, and staple casual wear against neutral backdrops. Photographed by Alex Bramall and Patrick Nodanche, the editorial employs natural light to create depth, utilising dappled foliage shadows and warm golden hour tones to define the textures of the clothing. Hair styling by Craig Taylor complements the minimal, focused aesthetic throughout the series.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Context
Lookbook
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