Gant
Lookbook S/S 24
Brand
ProjectLookbook S/S 24
Date
Aug 2024
Description
Gant presents their S/S 24 lookbook, a series of menswear portraits that lean into a relaxed, warm-weather aesthetic. The campaign utilizes clean studio compositions and organic shadow play to highlight textured knitwear, layered plaid, and casual tailoring. Photographers Alex Bramall and Patrick Nodanche document the seasonal collection, emphasizing soft lighting and sharp framing. With grooming by hair stylist Craig Taylor, the editorial focuses on classic silhouettes and a clean visual language. The project captures the collection's spring and summer identity through a minimalist lens.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Context
Lookbook
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