Gant: Gant S/S 24 Outerwear
Brand
Date
Mar 2024
Description
Gant introduces its S/S 24 outerwear collection, a series of studio portraits showcasing contemporary layers within the menswear category. Photographed by Philip Messmann, the campaign highlights seasonal utility and classic collegiate influences through a neutral, minimalist lens. The imagery features Diogo Gomes styled by Zara Zachrisson. The looks combine varsity jackets, zip-up bombers, and knitwear, utilizing clean vertical compositions and soft, natural light to emphasize fabric texture and relaxed silhouettes against understated backdrops.
Style
Vertical, Clean, Commercial
Techniques
Soft Light
Industries
Color
Denim
Background
Textured Backdrop
Context
Advertising Campaign, Lookbook
Associated creatives
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