Gant

Mar 2024

Gant presents its S/S 24 outerwear collection through a series of portrait-led campaign assets. The imagery highlights a variety of layered looks, ranging from varsity-inspired jackets to neutral-toned bombers, set against a consistent, minimalist backdrop. Captured by photographer Philip Messmann, the project leans into clean, commercial aesthetics to emphasize the texture and detail of the menswear apparel. Featuring model Diogo Gomes, the styling by Zara Zachrisson focuses on depth through layering, incorporating rugby shirts and button-downs beneath seasonal outerwear. The work utilizes soft natural light and directional studio lighting to achieve a refined, editorial feel.

Vertical, Clean, Commercial

Soft Light

Menswear

Textured Backdrop

Advertising Campaign, Lookbook