Gant introduces its S/S 24 outerwear collection, a series of studio portraits showcasing contemporary layers within the menswear category. Photographed by Philip Messmann, the campaign highlights seasonal utility and classic collegiate influences through a neutral, minimalist lens.
The imagery features Diogo Gomes styled by Zara Zachrisson. The looks combine varsity jackets, zip-up bombers, and knitwear, utilizing clean vertical compositions and soft, natural light to emphasize fabric texture and relaxed silhouettes against understated backdrops.