Frito-Lay Lost in the Crunch 2021

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This comedic commercial video for Frito-Lay titled Lost in the Crunch features former NFL star Marshawn Lynch enjoying Lay's Kettle Cooked potato chips while on a phone call with his agent. Shot in both a sunlit estate with a grand piano and a wood-paneled study, the commercial highlights playful banter about representation and snack preferences. Marshawn wears a black beanie, black hoodie, and dreadlocks, while snacking on Jalapeno flavoured crisps. The video features professional live-action capture with crisp framing and dynamic editing.