Frito-Lay Frito-Lay "It's the Most Wonderful Time" 2022

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This festive holiday campaign video for Frito-Lay titled It's the Most Wonderful Time features a series of joyful winter scenes. Jimmy Fallon is shown skating on a frozen lake, sharing snacks indoors with family and friends, and engaging in whimsical holiday traditions. The production features cozy interiors decorated with Christmas trees, twinkling lights, and abundant snack displays including Lay's and Doritos. The video maintains a warm, cheerful tone with vibrant colours and high-energy musical accompaniment.