Freedom Furniture Aw23 2023

Description

This conceptual campaign image created for Freedom Furniture features a woman seated on a chair reading a book on an outdoor rooftop basketball court. Large textile blankets and throws float or are draped surrealistically around the hoop and structure against a backdrop of city skyscrapers. The subject wears a light green coat over blue trousers and white sneakers, with a rich brown throw draped behind her chair. Natural daylight illuminates the scene, capturing an urban setting with chain-link fencing and brick walls. The composition blends lifestyle elements with surreal prop placement for the AW23 project.

Style

Artistic, Vertical, Minimalist

Techniques

Natural light

Color

Background

Rooftop

Context

Advertising Campaign