Ford: D-Nice, Work It Out

Dec 2025

Ford presents a commercial campaign featuring D-Nice that highlights the versatility of its modern pickup truck. The film documents the vehicle moving through urban environments and public parks, framing the truck as both a functional utility tool and a centerpiece for social gatherings. Technically, the project employs a live-action technique to bridge high-gloss automotive product shots with candid lifestyle sequences. The narrative focuses on practical feature integration, emphasizing the interior work surface, digital dashboard controls, and the utility of the Pro Power Onboard generator. Creative development was led by UWG, with music and sound design provided by MAS-Music and Strategy.

Horizontal, Commercial, Clean

Street

TVC / TV Commercial