Ford: How to Capri - Pose
Brand
Date
Aug 2025
Description
Ford presents 'How to Capri - Pose', a commercial automotive campaign that leans into a distinct retro aesthetic. The spot features a series of dynamic, stylized sequences centered on the Ford Capri, highlighting the vehicle through a lens of vintage automotive styling. Developed by Wieden+Kennedy London and produced by Arts & Sciences London, the project utilizes an analogue film aesthetic and bold yellow typography. The visual execution incorporates multi-pane split screens to frame the talent, grounding the commercial in a playful, character-focused composition.
Style
Horizontal, Commercial, Retro
Techniques
Analogue / film
Industries
Color
Golden Yellow
Chocolate
Navy
Background
Street
Context
TVC / TV Commercial
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