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BrandFloat
ProjectBrand Identity
Billboard advertising Float brand featuring a graduate in cap and gown against a bright yellow background with typography.

Float Brand Identity 2025

Associated creatives

Marlon Tate
Marlon TateGraphic Design
Myrto Tzima
Myrto TzimaPhotography
Thanasis Karagiotas
Thanasis KaragiotasCGI

Tags

graduate in cap and gowngraduate studentgraduation cap and gowngraduatenovelty sunglassescoin sunglassesbillboard advertisementadvertising billboardbillboard

Description

An outdoor billboard advertisement for the Brand Identity project by Float displays a prominent yellow background featuring bold black typography and a central irregular cutout revealing a graduate wearing a graduation cap, gown, and novelty coin sunglasses. Other people are visible in the background behind the central window. Palm fronds and the upper facade of a building frame the lower portion of the shot under a clear sky. The graphic layout incorporates promotional website URLs and hashtag text at the base of the yellow panel.

Style

Vertical, Commercial, Retro

Industries

Apps & Digital Platforms

Color

Golden Yellow (70%)
Jet Black (30%)

Background

Civic Building

Context

Out of Home (OOH)