The brand identity project for Moda Bagno, led by graphic designer Marlon Tate, establishes a cohesive visual language rooted in minimalist spatial design and clean typography. The work spans architectural wayfinding, print collateral, and custom interior finishes, creating a uniform aesthetic across both physical and graphic touchpoints.
Techniques such as emboss & deboss and minimalist layout principles are employed to drive the project's high-contrast, modern appearance. The identity leans into a precise, geometric framework, using natural light to emphasize material textures and typographic hierarchy throughout its various applications.
