Moda Bagno: Brand Identity
Brand
Date
Sep 2023
Description
The brand identity project for Moda Bagno, led by graphic designer Marlon Tate, establishes a cohesive visual language rooted in minimalist spatial design and clean typography. The work spans architectural wayfinding, print collateral, and custom interior finishes, creating a uniform aesthetic across both physical and graphic touchpoints. Techniques such as emboss & deboss and minimalist layout principles are employed to drive the project's high-contrast, modern appearance. The identity leans into a precise, geometric framework, using natural light to emphasize material textures and typographic hierarchy throughout its various applications.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Pure White
Context
Advertising Campaign
Associated creatives
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