Moda Bagno

Sep 2023

The brand identity project for Moda Bagno, led by graphic designer Marlon Tate, establishes a cohesive visual language across interior architecture, wayfinding, and print collateral. The work leans into a minimalist aesthetic, utilizing clean typography and strong monochrome contrast to define the brand's spatial and graphic presence. Key techniques such as emboss & deboss and vector-based layout design lend a tactile quality to the various touchpoints. The project incorporates a diverse range of materials and textures, from fluted glass and marble to matte paper stocks. Imagery captured under natural light emphasises symmetry and structural precision, with consistent application of sans-serif lettering and bold graphic positioning across both digital and physical interfaces.

Horizontal, Commercial, Clean, Minimalist

Typography

Advertising Campaign