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BrandFloat
ProjectBrand Identity
Person wearing a gold helmet and light-coloured sweatshirt holding up a bright orange folder with embossed Float branding.

Float Brand Identity 2025

Associated creatives

Marlon Tate
Marlon TateGraphic Design
Myrto Tzima
Myrto TzimaPhotography
Thanasis Karagiotas
Thanasis KaragiotasCGI

Tags

person holding orange folderorange folderfoldergold helmethelmetlight coloured sweatshirtsweatshirt

Description

A striking brand identity portrait for Float featuring a person holding a large, vibrant orange folder directly in front of their face. The subject wears a distinctive gold-visored helmet and a textured light-coloured sweatshirt. The bold orange folder features debossed Float typography across the front cover. The clean, neutral background accentuates the saturated orange prop and the graphic composition. Photography by Myrto Tzima, with graphic design by Marlon Tate and CGI by Thanasis Karagiotas.

Style

Horizontal, Commercial, Desaturated, Clean

Techniques

Analogue / film, Flash

Color

Rust (70%)
Cream (30%)

Background

White Seamless

Context

Advertising Campaign