Fedrigoni: Brand Identity

Jan 2022

This graphic design project for Fedrigoni establishes a comprehensive brand identity through a series of structured volumes and packaging materials. The system highlights the tactile qualities of high-quality paper stocks, featuring a minimalist aesthetic across a multi-volume set that uses bold, clean typography and geometric motifs. Developed by TM, the identity system incorporates elements of screen print and custom finishing to showcase the brand's production capabilities. The execution relies on a disciplined layout and a consistent visual language to emphasize the paper texture and structural design, maintaining a clean and commercial presentation throughout the collection.

Horizontal, Commercial, Clean, Minimalist

Typography

White Seamless