Expensify’s brand identity project establishes a cohesive visual ecosystem for the fintech platform, leaning into a playful yet structured aesthetic. The work features a vibrant, high-contrast color palette anchored by signature greens, paired with custom typography including the Neue and New Kansas typefaces. By utilizing clean 3D renders and minimalist layouts, the identity system brings clarity to complex financial tools.
The project integrates whimsical vector-style illustrations and retro-inspired character designs, balancing corporate utility with a distinct artistic personality. The Collected Works led the graphic design, while Augenblick Studios provided the illustration, collaborating on motion graphics and kinetic typography that appear across digital interfaces, transit advertising, and urban billboards. These elements work in tandem to maintain brand consistency through dynamic animation and precise typographic systems.
