Expensify
Brand Identity
Brand
ProjectBrand Identity
Date
Nov 2023
Description
The brand identity for Expensify, developed by The Collected Works and Augenblick Studios, introduces a comprehensive visual system centered on a vibrant green and gold palette. The project spans digital interfaces, print collateral, and out-of-home advertising, establishing a cohesive look across multiple platforms. Technically driven by clean 3D rendering, vector-style animation, and kinetic typography, the system leverages a custom typeface to maintain legibility. The identity incorporates retro-inspired character illustrations and whimsical motifs to contrast with the minimalist financial UI, resulting in a flexible and modern graphic design approach.
Style
Horizontal, Commercial
Industries
Fintech
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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