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BrandExpensify
ProjectBrand Identity
Expensify advertisement poster mounted inside a subway car featuring typography and a pink piggy bank illustration.

Expensify Brand Identity 2023

Associated creatives

The Collected Works
The Collected WorksGraphic Design
Augenblick Studios
Augenblick StudiosIllustration

Tags

advertisement posterposteradvertisementexpensify posterexpensify advertisement

Description

An advertisement poster for Expensify is mounted on the interior wall of a subway train car. The poster features a dark blue background with white serif typography reading The easiest way to get paid back, alongside a UI illustration of a request money screen, a pink piggy bank, and stacks of gold coins. The Expensify logo and website URL appear in the lower corners of the framed display. The surrounding interior of the transit car consists of brushed metal surfaces, grab rails, and a window frame visible to the right.

Style

Vertical, Commercial, Clean

Industries

Cultural Institutions & Museums

Color

Cobalt (50%)
Pure White (30%)
Lime (20%)

Background

Transport Hub

Context

Out of Home (OOH)