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BrandExpensify
ProjectBrand Identity
Expensify New Kansas headline typeface specimen showing uppercase, lowercase letters and numbers on a dark green background

Expensify Brand Identity 2023

Associated creatives

The Collected Works
The Collected WorksGraphic Design
Augenblick Studios
Augenblick StudiosIllustration

Tags

expensify new kansas typefaceheadline typefaceexpensify brand identitytypography specimenserif fontalphabet specimen

Description

This brand identity asset displays the headline typeface for Expensify New Kansas against a solid dark green background. The typographic specimen showcases the complete uppercase alphabet, lowercase alphabet, and numerals in a distinct serif font style. Clean white horizontal framing lines separate the different character groups for readability. The project features design work by The Collected Works and Augenblick Studios.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Fintech

Color

Pure White (80%)

Background

Solid Colour

Context

Brand Film / Corporate Video