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Etsy: Your Mission - Tim

Brand
Etsy
Date

Nov 2023

Description

This commercial spot for Etsy’s Your Mission campaign explores the relatable search for the perfect gift, following a woman as she navigates humorous hurdles to find something suitable for her tall boyfriend. The narrative moves through familiar domestic spaces, contrasting quiet moments in a home kitchen with everyday errands. Developed with Orchard Post and Biscuit Filmworks, the project leans into a polished, observational style. The production relies on natural light and realistic set design to ground the narrative in an authentic, live-action aesthetic. Throughout the film, digital UI overlays illustrate search queries and customization features, integrating the e-commerce experience into the character-driven story.

Style

Horizontal, Cinematic, Polished

Techniques

Natural light

Industries
E-commerce Platforms
Background

Living Room

Context

TVC / TV Commercial

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