Etsy Your Mission - Tim 2023

About

This commercial spot for Etsy’s Your Mission campaign explores the relatable search for the perfect gift, following a woman as she navigates humorous hurdles to find something suitable for her tall boyfriend. The narrative moves through familiar domestic spaces, contrasting quiet moments in a home kitchen with everyday errands. Developed with Orchard Post and Biscuit Filmworks, the project leans into a polished, observational style. The production relies on natural light and realistic set design to ground the narrative in an authentic, live-action aesthetic. Throughout the film, digital UI overlays illustrate search queries and customization features, integrating the e-commerce experience into the character-driven story.