Etsy: Your Mission - Niece
Brand
Date
Nov 2023
Description
Etsy’s Your Mission - Niece commercial campaign explores the gift-giving process through a blend of live-action technique and digital VFX. The narrative follows a protagonist navigating holiday shopping from the comfort of a residential living room, using holographic interface elements to curate thoughtful items for family. Developed by Orchard Post with production from Biscuit Filmworks, the film leans into a minimalist aesthetic to highlight the domestic setting. Technical contributions from Yours Truly and KEVIN integrated the graphic HUD overlays, while the sound design was managed by Heavy Duty NYC.
Style
Horizontal, Commercial, Minimalist
Techniques
VFX / visual effects
Industries
Color
Camel
Background
Living Room
Context
TVC / TV Commercial
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