Etsy: Totes
Brand
Date
Jan 2023
Description
Etsy’s Totes commercial follows the daily urban commute of a woman navigating her neighborhood via bicycle and public transportation. The spot highlights the utility and personal style of everyday accessories, grounding the narrative in authentic city environments. Produced by HONE, the project utilizes live-action technique and natural light to maintain a clean, grounded aesthetic that mirrors the character's realistic daily journey.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Burgundy
Light Grey
Background
Street
Context
TVC / TV Commercial
Associated creatives
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