Etsy’s social media campaign highlights the diversity of its marketplace through a dynamic, animated multi-pane layout. The piece showcases a grid collage of various offerings, ranging from vintage finds and home decor to handcrafted illustrations and curated gift ideas.
The project was created with contributions from William McVay and Jillian Rosen. Utilizing a clean, minimalist aesthetic, the motion graphics highlight home styling inspirations and specific product categories within the e-commerce retail space.