Etsy: Retail TVCs
Brand
Date
Dec 2024
Description
Etsy’s holiday campaign captures the essence of personalized gift-giving through a series of retail TVCs. The spots focus on intimate festive gatherings and the tactile experience of unboxing handmade goods, framed by warm lighting and rich textures. Produced by Yacht Club Films, the commercial spots highlight cozy indoor settings and family moments. The execution leans into a minimalist live-action technique to keep the focus on the items themselves, from framed art to wrapped presents.
Style
Horizontal, Commercial, Action, Warm, Minimalist
Industries
Event
Christmas
Color
Burnt Orange
Cream
Beige
Background
Living Room
Context
TVC / TV Commercial
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