Etsy
Orange Frames
Brand
ProjectOrange Frames
Date
Mar 2026
Description
Etsy’s Orange Frames campaign highlights the breadth of the marketplace through a series of rhythmic, shifting vignettes. The commercial features a curated montage of handmade art, jewelry, and apparel, utilizing a clean aesthetic to draw focus to individual artisan pieces. The execution relies on animation and motion graphics to frame each product, supported by warm studio lighting. The work leans into a modern, minimalist visual language to showcase the diverse range of items found on the platform, with creative input from William McVay and Jillian Rosen.
Style
Horizontal, Commercial, Clean
Techniques
Animation, Motion Graphics
Industries
E-commerce Platforms
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.