Etsy expands its visual identity through a series of animated illustrations, focusing on the platform’s role in connecting makers and shoppers. The campaign leans into a clean, minimalist aesthetic, utilising a limited colour palette of orange and dark slate to maintain a consistent brand look across digital touchpoints.
The motion graphics feature stylized, flat-vector characters engaged in activities like gardening and craft assembly. By emphasising fluid movement and clean linework, the work provides a cohesive representation of the diverse creative pursuits found within the Etsy marketplace. This project was developed with creative contributions from William McVay and Jillian Rosen.
