Etsy: Illustrations

Mar 2026

Etsy expands its visual identity through a series of animated illustrations, focusing on the platform’s role in connecting makers and shoppers. The campaign leans into a clean, minimalist aesthetic, utilising a limited colour palette of orange and dark slate to maintain a consistent brand look across digital touchpoints. The motion graphics feature stylized, flat-vector characters engaged in activities like gardening and craft assembly. By emphasising fluid movement and clean linework, the work provides a cohesive representation of the diverse creative pursuits found within the Etsy marketplace. This project was developed with creative contributions from William McVay and Jillian Rosen.

Artistic, Vertical, Clean

Animation, Vector

Illustrated Frame

Social Media / Short Form Video