Etsy

Illustrations

Brand

Date

Mar 2026

Description

Etsy leans into a playful, character-driven aesthetic for this animation project, utilizing clean linework and a distinct vector-based visual language. The motion graphic sequence features stylized figures navigating various activities, from gardening and shopping to building, set against a minimalist off-white background. Featuring creative direction and agency support from William McVay and Jillian Rosen, the work employs a limited colour palette of orange and dark slate to maintain a cohesive look. The project functions as a series of animated illustrations that highlight the diverse range of activities found within the e-commerce platform's ecosystem.

Style

Artistic, Vertical, Clean

Techniques

Animation, Vector

Industries

E-commerce Platforms

Color

Burnt Orange

Jet Black

Background

Illustrated Frame

Context