Etsy Home Refresh 2025

About

Etsy’s Home Refresh campaign highlights a collection of artisanal home goods and handcrafted decor through a series of vignettes set in residential spaces. The visuals move from the tactile process of unboxing items to the final styling of rooms, ranging from a child's bedroom updated with jungle-themed wallpaper to a dining area arranged with bespoke tableware. The production leans into a natural light aesthetic, focusing on the textures of wood, ceramics, and textiles to showcase the variety of pieces sourced from independent creators. Sound design by Sound Goods complements the live-action sequences, which maintain a clean, minimalist approach to retail storytelling. The project emphasises the human connection behind everyday decor, capturing the transformation of domestic environments through specific, curated craft elements.