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Etsy: Home Refresh

Brand
Etsy
Date

Apr 2025

Description

Etsy’s Home Refresh campaign highlights a collection of artisanal home goods and handcrafted decor through a series of vignettes set in residential spaces. The visuals move from the tactile process of unboxing items to the final styling of rooms, ranging from a child's bedroom updated with jungle-themed wallpaper to a dining area arranged with bespoke tableware. The production leans into a natural light aesthetic, focusing on the textures of wood, ceramics, and textiles to showcase the variety of pieces sourced from independent creators. Sound design by Sound Goods complements the live-action sequences, which maintain a clean, minimalist approach to retail storytelling. The project emphasises the human connection behind everyday decor, capturing the transformation of domestic environments through specific, curated craft elements.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries
E-commerce Platforms
Color
Rust
Beige
Background

Living Room

Context

Advertising Campaign, E-commerce / Product

Associated creatives

Sound Goods
Sound GoodsMusic / Sound
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