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Etro: FW24

Brand
Date

Nov 2025

Description

Etro presents the FW24 campaign, a fashion production that highlights the collection’s focus on intricate patterned apparel, tailored suits, and textured knitwear. The film explores the interplay between high-fashion silhouettes and an austere coastal landscape, featuring models positioned against stone structures and rocky shorelines. Produced by Partner Films New York, the campaign utilizes a clean, cinematic approach to showcase the garments. The production leans into a natural aesthetic, utilizing soft natural lighting and live-action techniques to emphasize the tactile quality of the textiles within an expansive, overcast outdoor environment.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Natural light

Color
Chocolate
Jet Black
Background

Rocky Coast

Context

Advertising Campaign

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