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Brand
Etro
ProjectEtro PRE-FALL 2025
Model wearing a patterned blue bucket hat, dark quilted jacket, and a structured crossbody bag for Etro Pre-Fall 2025.

Etro Etro PRE-FALL 2025 2024

Associated creatives

Lukasz Pukowiec
Lukasz PukowiecPhotographer
Francesca Parise
Francesca PariseFashion Editor/Stylist
Simone Bart Rocchietti
Simone Bart RocchiettiCasting Director
Coumba Mballo
Coumba MballoModel
Samuel Curtis
Samuel CurtisModel
Shuqi Lan
Shuqi LanModel

Tags

man wearing bucket hatman in bucket hatbucket hatman wearing quilted jacketquilted jacketcrossbody bagman wearing crossbody bagpatterned bucket hatdark jacketbrown crossbody bag

Description

This portrait for the Etro Pre-Fall 2025 project features a male model centered against a neutral studio background. He wears a dark patterned bucket hat featuring an embroidered blue logo, a dark quilted textured jacket over a patterned zip shirt, and a brown structured crossbody bag with a prominent embossed pegasus logo suspended by thick straps. The lighting is soft and even, highlighting the intricate fabric textures and garment details. The editorial direction is by Francesca Parise, with casting by Simone Bart Rocchietti and photography by Lukasz Pukowiec.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Chocolate (30%)
Off-Black (20%)

Background

White Seamless

Context

Advertising Campaign