Brand
ProjectSpring 24
Estée Lauder Spring 24 2024
Associated creatives
Tags
Description
This commercial video for Estée Lauder titled Spring 24 features a Black woman wearing various outfits and hairstyles across multiple distinct settings. Scenes transition between an outdoor coastal backdrop with a horizon, a studio environment with a curved tan backdrop and studio lighting, and a night scene illuminated by warm glowing lights and signage. The subject wears a white one-shoulder dress, a sage green dress with side cutouts, and a dark leather or burgundy strapless top. The video highlights confident poses, expressive close-ups, and cinematic color grading.