How&How developed the comprehensive brand identity for Emm, a project that centers on a cohesive digital design system and minimalist aesthetic. The identity features bold kinetic typography and vector-based geometric elements, which appear across various touchpoints including mobile UI interfaces, motion graphics, and 3D product packaging renders.
The visual language leans into a vibrant color palette of lilac, red, and purple, balanced by clean, structural line work. Across digital and print applications, the design prioritizes mathematical precision through geometric grids and stylized iconography. This project encompasses a broad range of assets, from architectural logotypes to outdoor advertising campaigns, maintaining a consistent minimalist tone throughout the brand suite.
