Emm
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2023
Description
How&How developed a comprehensive brand identity for Emm, establishing a minimalist visual language centered on geometric precision and bold, kinetic motion. The project spans digital and physical touchpoints, including UI/UX design for mobile applications, product packaging, and large-format outdoor advertising. Key graphic elements feature a distinctive stylized logotype with architectural arch forms, supported by a system of vector grid lines and icon sets. The design system utilizes a vibrant palette of lilac, red, and peach, applied through 3D renders, motion graphics, and clean layout design to maintain brand consistency across all platforms.
Style
Minimalist, Horizontal, Commercial
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