BrandEl Primo Sanchez
ProjectBrand Identity

El Primo Sanchez Brand Identity 2023
Associated creatives
Tags
Description
This graphic design presentation showcases menu layouts created for El Primo Sanchez as part of a comprehensive brand identity project. The layouts feature clean, off-white paper stock printed with structured sections, item listings, and pricing columns under headings such as Apero and Wit. A dark rectangular panel overlay prominently displays bold, upright serif typography spelling out food. The typography is set in a restrained, editorial style that balances legibility with distinct brand personality. The overall composition emphasizes clarity, paper texture, and deliberate spatial arrangement.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Industries
Restaurants
Color
Pure White (70%)
Jet Black (30%)
Background
Paper Texture
Context
Catalogue