Brand
ProjectBrand Identity

El Primo Sanchez Brand Identity 2023
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Description
This graphic design presentation showcases menu layouts created for El Primo Sanchez as part of a comprehensive brand identity project. The layouts feature clean, off-white paper stock printed with structured sections, item listings, and pricing columns under headings such as Apero and Wit. A dark rectangular panel overlay prominently displays bold, upright serif typography spelling out food. The typography is set in a restrained, editorial style that balances legibility with distinct brand personality. The overall composition emphasizes clarity, paper texture, and deliberate spatial arrangement.