The brand identity for TIEN, a vintage clothing shop based in Groningen, centres on a modular visual system that integrates experimental typography with clean, minimalist layouts. The project balances modern motion graphics with retro design cues, including a simulated vintage browser interface to showcase apparel collections.
Designed by FCKLCK with motion work by FCKLCK, the project utilizes a dynamic character set, paper-cut collage effects, and an animated typography grid. Contributions from Kevin Verelst cover creative technology and signage, while Arts Facilities provided photography. The identity maintains a focus on sustainable fashion, presenting brand messaging through precise, high-contrast motion sequences against neutral backdrops.
