TIEN

Brand Identity

Brand

Date

Jan 2026

Description

The brand identity for TIEN, a Groningen-based vintage clothing shop, centres on a modular and experimental typographic system. Developed with design and motion by FCKLCK, the project employs a dynamic visual language that shifts between clean, minimalist layouts and energetic collage-style motion graphics. Fusing archival aesthetics with contemporary motion design, the system features a fluid character set where typography transforms alongside graphic fragments. The identity incorporates elements of creative technology and signage, with contributions from Kevin Verelst and Arts Facilities. Across the various motion sequences, the brand appears applied to apparel and simulated digital interfaces, maintaining a cohesive aesthetic through precise compositions and a versatile, textured type treatment.

Style

Horizontal, Commercial

Techniques

Motion Graphics

Color

Pure White

Jet Black

Background

White Seamless

Context

Brand Film / Corporate Video