Doritos: Slap - Crash the Super Bowl 2025
Brand
Date
Sep 2024
Description
For their 2025 Crash the Super Bowl initiative, Doritos presents 'Slap,' a character-driven commercial spot featuring a man reacting to vintage television broadcasts. The narrative centers on a singular comedic moment, utilizing a clean, live-action technique to ground the interaction between the protagonist and his environment. Directed by Ben Callner, the project adopts cinematic lighting and an intimate studio setting to contrast the subject with the broadcast media playing on screen. The production highlights a subtle, atmospheric approach to the brand's presence, focusing on character performance within a controlled, raw aesthetic.
Style
Horizontal, Cinematic, Clean, Raw
Industries
Color
Navy
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.