Doritos
Monologue
Brand
ProjectMonologue
Date
Feb 2023
Description
This Doritos spot titled 'Monologue' leans into a classic western film aesthetic to frame the brand in a cinematic narrative. The production features a sequence set within a rustic saloon, utilizing a low-key lighting grade and desaturated tones to establish its atmosphere. The project was created by agency Goodby Silverstein & Partners, with production handled by Park Pictures UK and WORK USA. The execution relies on live-action technique to capture its character-driven, interior setting.
Style
Horizontal, Cinematic, Desaturated
Techniques
Low-key / chiaroscuro
Color
Jet Black
Camel
Background
Bar
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.