Doritos leans into a high-energy musical narrative for its 'Jacks New Angle' commercial, featuring musician Jack Harlow. The project captures the juxtaposition between the focused, intimate environment of a professional recording studio and the expansive, high-octane atmosphere of a live arena performance.
Developed with agency GS&P and production house Hungry Man US, the film utilizes live-action techniques and cinematic lighting to transition from the mixing console to a glowing triangular stage. Editorial work by The Den Editorial helps pace the shift between the studio sequences and the final performance, emphasizing the scale of the production.
