Doritos: Jacks New Angle
Brand
Date
Mar 2023
Description
Doritos leans into a high-energy musical narrative for its 'Jacks New Angle' commercial, featuring musician Jack Harlow. The project captures the juxtaposition between the focused, intimate environment of a professional recording studio and the expansive, high-octane atmosphere of a live arena performance. Developed with agency GS&P and production house Hungry Man US, the film utilizes live-action techniques and cinematic lighting to transition from the mixing console to a glowing triangular stage. Editorial work by The Den Editorial helps pace the shift between the studio sequences and the final performance, emphasizing the scale of the production.
Style
Horizontal, Cinematic, Cool
Industries
Context
TVC / TV Commercial
Associated creatives
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